Google Adwords is a best way to reach exactly the possible clients who are searching for what youoffer. You can target exactly the people you want to reach by search term, by time of day and even the location.
You choose how much you want to invest and Google makes sure you don’t exceed that limit. The power of the Yellow Pages has deteriorated over the last 10 years and if people and possible clients want to find a law firm they go straight to Google. Paying for Google Ad can be a very useful way of getting new clients and growing your law firm website.
Adopt a Specific Position In Your Market
You must determine your unique selling point. If you specialize on one areas of the law, then what makes you stand out from all your competitors in your market? What are your skills and where are best at? Are you the most compassionate?
Have you succeeded in the most cases? Are you an award winner? All these factors can help you set yourself apart from your law competitors. Be sure your website and marketing efforts stresses what makes you unique and trusted.
Dedicated Landing Pages
The one huge mistake most businesses commit with Google Adwords is that they don’t create a landing page for the possible client to visit on when they click through the Ad.
Most companies just send the lead to their web page. This is a very big mistake, because you are leaving it up to that potentially rewarding client to search the information they need to make a decision.
At the point the person clicks through to the ad, you have to be ready to inform them on why they should choose and hire you. They are just waiting to be encouraged and for you to make their life easier. If they have to find on your website for the information they need, the chances are they will leave without searching what they want.
Share on Linked In
You must time each working day posting an “Update” to your LinkedIn network. Use the daily update to share a link to an article or a video that is informative, fresh and interesting to your prospects and customers. Or use the “Pulse” feature on your LinkedIn dashboard.
Each time you post an update you get displayed on the feed of all the people and users with you are connected to. However, never sell when you post updates. Add value and share knowledge instead.
Network in New Circles
If you go to networking events, do you go to the same ones and talk to the same people frequently? It’s time to see and discover what other networking events are on.
Even if they are in a different type of business to you, you can often meet or build new connection that can lead you to your next productive client. If there are no others, why not organize your own? Get your message be disseminated on Linked In and other social media platforms such as Twitter and Facebook.
Not long ago, law firm marketing was a quite simple matter: buy a Yellow Pages listing, promote a reliable referral network and if your budget was healthy enough, get a TV or newspaper ad. The advantage and drawback is that the internet has completely changed the equation. Good, in that you have an effective new marketing resource at your disposal. The downside, it’s easy for even the most experienced lawyer websites to get lost in the web’s information-saturated environment. Want more possible clients to find you? You have to grow and expand your law firm’s web presence. Given the array of choices, however, it’s easy to get stunned and wonder if you’re making the right selection. With that in mind, the following are the three ways to help potential clients find you on the web.
Building a high quality and fresh content on your website such as in the form of blog posts, articles, videos are one of the most effective ways to improve your web presence. By doing so, you will attract readers and visitors and persuade other sites to link to yours which will help increase your search engine rankings.On a related note, search engine optimization (SEO) is the art of increasing website ranking and get conversions. While you can take steps on your own to improve SEO results, doing so can be a complicated and very challenging task. You must check out Search Engine Optimization Fundamentals for more information on it.
The latest American Bar Association study discovered that 37 percent of law firms employLinkedIn, 7% use Twitter and 19% are on Facebook.It’s not difficult to see why. The online audience is gigantic – the Pew Research Center reports that 66 percent of online adults use some form of social media. And the social media platforms can providehuge benefits. Blogging and Twitter feeds for example, can help you turn yourself into a subject matter expert. Social media websites such as Facebook, Google+ and LinkedIn allow you to handle your reputation, create networking opportunities and improve search engine rankings.
Are you familiar with web-basedadvertising? There are various options such as Facebook ads, banner ads, pay-per-click programs, online referral systems and more. They all have their strengths and weaknesses. Online legal directories provide one of the more consistent options. These naturally list attorneys by locality and practice area, permitting consumers to zero in on the type of legal help available in their locales. The main advantage is that the people who use directories are prequalified leads they are looking for help with a present legal need. A lot of directories offer free listings, along with a variety of premium options. You can, for instance, get your law firm placed at the top of a certain practice area group, pay for an advertisement that shows in tactically designated locations or even buy a profile that features your law firm’s unique skill. Some legal directories also boost their listings with content such as quality articles and blog posts, which provides additional reasons for people to visit and return to the websites again and again.
Lawyers who know little about SEO might assume this to be very difficult and sometimes puzzling topic. In case you have a website, you must understand that keywords are very crucial for the website to achieve success. You need to make sure that the web site handles issues that link to certain keywords that are typically used in the legal profession. So, the first thing to know about lawyer SEO is that main keywords must be clearly defined and properly used in the website. In other words, the content that is posted in the website must contain relevant instances of the keywords. Don’t merely stuff your article with your keywords because it may lead you to being penalized by search engine especially Google.
SEO means Search Engine Optimization. Your keywords must be used properly. This means that they should appear just right in any given article. It shouldn’t be repeated at the expense of substance. For a lawyer, the keywords will show up from the kind of topic that you are dealing with. You have to make sure that the targeted keywords are as conventional as possible to the niche that you want to manage.
There are lots of useful websites out there but people can’t access them for the reason that the articles they publish are not optimized. This means that though the content that is used in the website is informative, the right targeted keywords have not been used. The search engines will ignore the content and identify it as irrelevant. Lawyer SEO will assure that your website will be in the first page of search engines whenever a user uses your keywords. In the legal profession, the term is also used to denote a professional who improves the website on your behalf. Some lawyers are too occupied to write content that will make their websites be in the first page of Google. So someone has to do the work of writing content with your main keywords inserted to the article.
The person who you choose to hire to do the lawyer SEO must be likely a judge. By now you must be thinking that the expert that you need in case must be loud and must like debating a lot. But, this is not essentially the case. All you want is your website to be in the first page of all search engines. It doesn’t matter whether the person you get enjoys arguing or not. Just be sure that the Lawyer SEO content is useful, fresh and serves the right purpose.
When a lawyer’s website is displayed on the first page of search engines, new and more clients find their way into your lawyer’s office. The lawyer can increase the quotes that he charges these clients since his demand will have boosted. In general, lawyer SEO works best when there is a balance between support and action in the way the website’s content is updated. In this case, the lawyer must choose a very specialized area or niche in order to target a particular clientele.
Create a WordPress blog for the law firm. WordPress is definitely the most powerful platform available to get the lion’s share with the on the website visitors on your particular market. Given the truth that you can handle the content material and naturally add or edit pages, you must create brand new weblog posts, and simply setup fresh, informative and web search engine friendly content.
Your target is to create a weblog that emphasize high quality content which is related to your nearby market that can get indexed by Google and Yahoo with a normal basis. You want to help keep your blog as active and fresh as possible by having new good content on a typical basis. You can outsource this task to an experienced article and blog writer. Among the important factors of law firm search engine marketing could be the extent of content you have in your web site.
Tip No. 2: Law Practice Search Engine Optimization
Make the majority of one’s content using the SEO Pressor tool from WordPress. This is a great paid plugin that lets you easily make your weblog as web search engine friendly as possible. Your On-Page Search engine optimization includesthe following:
– title labels
– meta labels
– header labels
– keyword density
– internal connecting
– strategic keyword placement
– image alternative labels
SEO Pressor takes charge of the On-page SEO checklist for you personally every time you are posting a weblog post or article, so you distinguish that you are concentrating on the most relevant and searched keywords to your market with each and every piece of content you create.
Tip No. 3: Law practice Search results Optimization
Build tons of high quality backlinks to your blog or websites. This kind of technique is verycrucial in case you are focusing on an aggressive keyword. Like for example, the search term “Chicago attorney’ gives a competition of 11,700,000 competing law firm websites. That is a lot. So, in order to be in the first page of Google ranking for your targeted keywords, your on-page SEO optimization would have to be reliable, legal and effective as well as you have to spend a lot of time employing this technique.
Link building can be process in which you will get or persuade other authoritative websites to link back to yours for the targeted keywords and long tail keywords that you are competing for. The real targeted keyword is put as anchor-text inside the hyperlink. Each backlink is considered as vote of popularity within the eyes of Google. The more you have, the better it is for your business because it increases page ranking, establish online recognition and convert sales.
Therefore, law firm search engine optimization is a complete necessity for lawyers who want to keep up with the cutthroat competition on the web. Every year, more and more customers are turning towards the web to find solutions to their numerous legal problems.
Social media marketing has been defined as: “Interaction with external websites or services based on participant contributions to the content. Types of social media include blogs, micro blogs, social and professional networks, video or photo sharing, and social bookmarking. Examples of social media sites are YouTube, Facebook, Flickr, Twitter, WordPress, MySpace, RSS, Second Life, LinkedIn, Delicious, etc.”
The Conference of Court Public Information Officers explains social media as: “highly interactive, multimedia, websites and programs that allow individuals to form into communities and share information, knowledge and experiences more quickly and effectively than ever before.”
The following are some of the social media channels lawyers and law firms can use to grow and promote their practice:
Facebook is a social media site that allows users to set up an account by registering an email address and password. Once the account is created, the user can invite “friends” to be a part of their network. Facebook has a “News Feed” which allows user to post information chosen by the user. This information can include anything from what the user is doing at any given moment to posting a photo or beginning a discussion in which other users can read and comment. Facebook also allows private messages to be sent to other users or friends similar to an email message. The appeal of users to Facebook is the ability to communicate in either a public or private forum with other users in written format almost instantly. This can be performedthrough personal computer, laptop, iPad, or smartphone. Facebooking can be done from anywhere there is a web connection.
Twitter is a website where a user can set up account similar to Facebook and send “tweets” which are restricted to 140 characters of content created by the user. It allows the user to “follow” other persons with Twitter accounts who then receive the tweets immediately. This lets people to have followers and also follow other persons who have Twitter accounts.
The secret to success in social media sites in your legal practice is knowing how to used it in the right way.
Let us take a look first at the difference between “social media” and “social networking”. Social media is content that is means to be distributed and shared. It can come from blogs, articles, video and etc. On the other hand, social networking is the real online communication with others.
The Big 3: Facebook, Twitter and LinkedIn are all hybrids because these social media tools share content and facilitate correspondence.
One of the best advantages of social media is you can literally join from anywhere, as long as you have your laptop or smartphone. The idea behind social media marketing is to establish branding of your business and keep your messages in front of your target audience so they’ll contact you.
There are some practical Do’s for social media:
You must DO make connections with people that it makes sense to connect with. DO look for users who have same interests. Do respond to personal messages that people send. DO understand how to utilize the social media. DO say interesting, informal things. DO ask questions when you need an answer. DO reply kindly when you have an answer. DO think before you publish something. DO correct any mistakes in a quick manner. DO have a friendly, natural, authentic voice. DO acknowledge or send well wishes to others. DO make it easy for people to reach you. DO order all the terms and conditions of the social media site.
Keep in mind, the networking method ideal is to be noticeable, and visibility needs regular and consistent participation. If the idea of social media seems overpowering, remember: it’s not about the technology, it’s all about communication. At present, 93% of Americans believe that businesses must have anonline presence. If you aren’t utilizing any social media, is it possible you could be left behind?
If you are ready to make a start, or have been dabbling here and there, the following are the 3 important ways to become known in social networking:
Listen to what others have to say. In social media, listening is similar to “lurking” or being a silent observer of what is going on. You can learn bigamount just by watching what others do. If you know someone who efficiently uses social networking, copy what he or she does. You’ll save yourself a lot of time and effort if someone else is showing you the way
You must share what you know. Share your knowledge, your competence and your time with other people in your network. People will sing your praises, endorse you to their friends, and keep in mind you when they need a lawyer.
You must have a good time. If you are not having fun, you’ll stop networking and you won’t succeed. But if you have fun, your network will expand and you’ll be a social media celebrity!
To all the hopeful attorneys, you have to get started today and strive hard to grow your connections.
If you are like most attorneys that have tried to promote and market their law practices on the internet, you have probably already tried your hand in social networking sites like Facebook and Twitter. You have probably also discovered that you didn’t get any return of investment on your time spend with these popular social media. Don’t worry, you are not alone. It’s not easy jumping into the latest frontier of marketing with little experience or knowledge. The good news is that with a little guidance, the process is just easy. In this article, we are going to summarize the social media basics that will help your small law firm grow its online presence and use social media for a competitive business advantage.
The most important part of using social media is first; create a foundation or hub on the internet. This should be the website of your law firm. You have to consider your website as your center of communication, or as a “home base.” Your presence on social media serves as the voice of your website. It you want to capitalize of your presence across several media platforms, you need to have a strong and consistent line of communication throughout your different profiles, and this all starts with your home page.Like for example, if you are posting videos on YouTube, you want your friends on YouTube, you want your friends on Facebook and followers on Twitter to be aware of them. Also, when visitors come to your website, you want to give them access to all of your different social media presences. The better you update your online activity, the more benefit you will receive from it.
After you have created a profile page on the social media sites of your choice and have established a solid website for your practice, the next step is to build a following. You can post the most interesting legal thoughts, but if no one is there to see them, it’s not going to do your law practice any good. This is definitely the most difficult part of using social media – building an audience.
The secret to building an audience for your local for your local law firm is by starting locally. Start by “friending” users, whether they are the personal injury lawyer across the state, an opposing counsel or the country judge. It’s much easier to start a basic following by targeting legal peers than by going straight for possible buying clients. What’s important to know is that the attraction of followers breeds more attraction. It will be much easier to catch the attention of your possible clients if they can see you are already followed by important players in your market.
Lastly, the last piece of the puzzle is web content. People are following you for a reason: because their interested in what you have to say. Let’s say, they want to hear your comments on the dialogue of legal reform, not what you ordered for lunch. If you offer interesting content, not only will you get the attention but also gain more followers.
Facebook for lawyers can be an ideal way of boosting business, so every law firm must consider signing up with a social media and market themselves online.
As a law firm Facebook can help get new clients and referrals by connecting your firm with interest groups, colleaguesand even old friends who might find you on the site. It allows you to make dialogue through formal private messages or through the more informal way of posting on your wall.
Facebook pages can be utilizes to market your firm in various ways. You can post blogs or notes, or even upload photos or videos to promote your work. Once you have uploaded content you can promote your web page through Facebook’s social advertisements and target certain niche markets.
Recently, Facebook changed its page layout, so there are now even more ways to make your firm’s Facebook page look attention-grabbing to visitors and possible clients.
The new timeline layout lets you to add a cover photo at the top of your page. Use this for a picture of staff or a visual graphic showing whichservices you offer. Then add your firm’s logo or picture of attorneys for a smaller firm in the profile picture section. You have to keep in mind that Facebook doesn’t allow price information or contact details in the cover photo as this should be placed in the About section.
The About section providesa place for listing all your firm’s contact details and can include your company’s own website address if you own one. You can also list any special offers or services here, but bear in mind to keep it brief as the About section is limited to only around 100 characters. You may it simple to add only brief information here and refer clients to your website or Facebook wall postings for more information.
If you want to include more background about your law firm, Facebook can create a series of highlights on your page. You need to add photos in milestones but can include any other information you wish, such as when your firm started, mostly big cases or any awards or special recognition.
One good way to promote the services of your law firm is to writegeneral content for your Facebook page. The Facebook Apps section lets you to add photos, YouTube videos or links to reports or events your firm is having. You can also pin posts at the top of your law firm Facebook page for seven days. You must use this post to update on how a new law affects them, an even you are hosting or a new service your firm has added.
Facebook also allows your firm to get in touch with potential clients in a more comfortable and non-threatening way. Many people are hesitant to contact a lawyer, but by having private messaging through Facebook, your firm can build and develop relationship.
It is essential to keep a law firm Facebook page professional. Aside from having friendly tone if you post useful content and manage your page well, it can be an important marketing tool.
There are lots of good reasons why lawyers and law firms must employ social media marketing. It is low-priced. It grows your client list. It drives quality traffic to your website and it is a best way to establish your law practice and communicate with possible buying clients. Many law firms are already on social media today. If you are not part of this dynamic marketing tool yet, here is a
If you are not part of this dynamic marketing tool yet, here is a short list that will help you start with your social media strategy:
Create a Facebook account. It is the world’s largest social media site. It claims to have over half billion of active users and 50% of them log onto it everyday. Facebook has become a digital business card for many successfulattorneys today. It allows you to get in touch and interact with old friends old friends and create new ones. All the people that you meet or reconnect with on Facebook are potential clients. Your main purpose on Facebook is to connect with as many people as you can.
LinkedIn is another effective social media marketing tool for law firms. Create a LinkedIn profile. This allows you to list your existing and past affiliations. There are communities and networking groups you can participate. Become a visible part of any niche that you join by sharing information and leaving relevant comments to discussions.
Twitter is a microblogging site law firms can capitalize on. It asks the question, “What are you doing?” You must write a short one-liner announcing new products or services and post links to your website. It is a public forum and it provide helpfuladvertising opportunities for your firm but you don’t want to “tweet” anything that is too personal.Information about family, friends or subjects that are not related to your firm must not be included. Any information about cases you are working must be in private, though you can post the kind of cases you are handling.
Create a blog on your website. Blog gives information cases, rulings, current legal news or news about your law firm. A usual blog combines text, images, and links to other blogs and web pages. The ability for readers to leave comments in an interactive format is a crucial part of many blogs. Blogs are also an effective way to generate traffic to your website.
It is very important for one person to be in charge of social networking responsibilities for the law firm. This makes managing the social efforts easier and get rids of any kind of confusion. All associates must be aware of social media rules and responsibilities. If you do not have company rules and procedure when it comes to social media and social media marketing, now is the time to create them.
The verdict is in – social media marketing like Facebook and Twitter is important for a lawyer or law firm to promote their practice and services.