5 Ways Google Can Help You Close More Clients
- Google Adwords
Google Adwords is a best way to reach exactly the possible clients who are searching for what youoffer. You can target exactly the people you want to reach by search term, by time of day and even the location.
You choose how much you want to invest and Google makes sure you don’t exceed that limit. The power of the Yellow Pages has deteriorated over the last 10 years and if people and possible clients want to find a law firm they go straight to Google. Paying for Google Ad can be a very useful way of getting new clients and growing your law firm website.
- Adopt a Specific Position In Your Market
You must determine your unique selling point. If you specialize on one areas of the law, then what makes you stand out from all your competitors in your market? What are your skills and where are best at? Are you the most compassionate?
Have you succeeded in the most cases? Are you an award winner? All these factors can help you set yourself apart from your law competitors. Be sure your website and marketing efforts stresses what makes you unique and trusted.
- Dedicated Landing Pages
The one huge mistake most businesses commit with Google Adwords is that they don’t create a landing page for the possible client to visit on when they click through the Ad.
Most companies just send the lead to their web page. This is a very big mistake, because you are leaving it up to that potentially rewarding client to search the information they need to make a decision.
At the point the person clicks through to the ad, you have to be ready to inform them on why they should choose and hire you. They are just waiting to be encouraged and for you to make their life easier. If they have to find on your website for the information they need, the chances are they will leave without searching what they want.
- Share on Linked In
You must time each working day posting an “Update” to your LinkedIn network. Use the daily update to share a link to an article or a video that is informative, fresh and interesting to your prospects and customers. Or use the “Pulse” feature on your LinkedIn dashboard.
Each time you post an update you get displayed on the feed of all the people and users with you are connected to. However, never sell when you post updates. Add value and share knowledge instead.
- Network in New Circles
If you go to networking events, do you go to the same ones and talk to the same people frequently? It’s time to see and discover what other networking events are on.
Even if they are in a different type of business to you, you can often meet or build new connection that can lead you to your next productive client. If there are no others, why not organize your own? Get your message be disseminated on Linked In and other social media platforms such as Twitter and Facebook.