Effective Law Firm SEO Strategies
We received and heard a lot of question from many legal professional about what they have to do to increase their web visibility in the major search engines especially Google. The real truth is, there are lots of techniques that can be used to grow your law firm’s online reputation and recognition. But, not all of these methods and strategies are worth their potential dangers.
However, not all of these methods and strategies are worth their potential risks. Here is a complete summary of how to go about getting started with a law firm SEO campaign.
The first thing that you needs is a palace to drive and attract search engine users. Perhaps, you have a well-established law firm website. Maybe you are using a legal blog. No matter which course you go, you need a “base of operations” to which to generate and drive traffic and get possible buying clients.
You must create a blog. From a monetary investment angle, performing a legal blog can be cheap and almost free. On the other hand, effective blogging needs an investment of time. But, when it comes to usefulness and effectiveness, time spent on blogging is some of the best marketing time in which a legal professional can capitalize.
Once you have a place to attract visitors, the next step is building the authority of that location.
Having a high quality content strategy is another important component of a successful law firm SEO campaign. Content is like fuel for the major search engines. If your law firm website or blog lacks uniqueness, quality, and freshness, you will be unlikely to have success in search engines. In general, the more good content the better. But, you don’t just add content for content’s sake. You must aim to add 2-3 new pieces of content to your website or blog per week.
The next step in implementing a law firm SEO campaign is the on-page optimization. You must use your best keywords with less competition for your website or blog. Here are the most crucial places to add your targeted keywords:
Internal link anchor text
Image alt attributes
You must limit the number of keywords you target on a particular page to 3 or less. Also, don’t try to over stuff your page or content with your keywords. Write naturally and be mindful to add your target keywords where it’s appropriate
This is where “the magic happens”. It’s good to know how search engines organize the web. In short, search engines make a “copy” of the entire Internet in their index. They determine what they think each website is about, and then order them based on an exact formula for a particular search phrase. Search engines use lots of signals to do this ordering. One of the strongest signals is the number of inbound links that a certain web page has. Inbound links are the links that point TO a website (as opposite to outbound links which point away from a website). In other words, inbound links are votes of trust for a specific website though, not all trust votes are built equally.
Off-page optimization includes all of the methods that webmasters can employ to influence the number of inbound links that a website has pointing to it. This is the real basis of law firm SEO.