Facebook Marketing for Lawyers and Law Firms
There are lots of good reasons why lawyers and law firms must employ social media marketing. It is low-priced. It grows your client list. It drives quality traffic to your website and it is a best way to establish your law practice and communicate with possible buying clients. Many law firms are already on social media today. If you are not part of this dynamic marketing tool yet, here is a
If you are not part of this dynamic marketing tool yet, here is a short list that will help you start with your social media strategy:
- Create a Facebook account. It is the world’s largest social media site. It claims to have over half billion of active users and 50% of them log onto it everyday. Facebook has become a digital business card for many successfulattorneys today. It allows you to get in touch and interact with old friends old friends and create new ones. All the people that you meet or reconnect with on Facebook are potential clients. Your main purpose on Facebook is to connect with as many people as you can.
- LinkedIn is another effective social media marketing tool for law firms. Create a LinkedIn profile. This allows you to list your existing and past affiliations. There are communities and networking groups you can participate. Become a visible part of any niche that you join by sharing information and leaving relevant comments to discussions.
- Twitter is a microblogging site law firms can capitalize on. It asks the question, “What are you doing?” You must write a short one-liner announcing new products or services and post links to your website. It is a public forum and it provide helpfuladvertising opportunities for your firm but you don’t want to “tweet” anything that is too personal.Information about family, friends or subjects that are not related to your firm must not be included. Any information about cases you are working must be in private, though you can post the kind of cases you are handling.
- Create a blog on your website. Blog gives information cases, rulings, current legal news or news about your law firm. A usual blog combines text, images, and links to other blogs and web pages. The ability for readers to leave comments in an interactive format is a crucial part of many blogs. Blogs are also an effective way to generate traffic to your website.
It is very important for one person to be in charge of social networking responsibilities for the law firm. This makes managing the social efforts easier and get rids of any kind of confusion. All associates must be aware of social media rules and responsibilities. If you do not have company rules and procedure when it comes to social media and social media marketing, now is the time to create them.
The verdict is in – social media marketing like Facebook and Twitter is important for a lawyer or law firm to promote their practice and services.