How Lawyers Can Benefit From Using Facebook
Facebook for lawyers can be an ideal way of boosting business, so every law firm must consider signing up with a social media and market themselves online.
As a law firm Facebook can help get new clients and referrals by connecting your firm with interest groups, colleaguesand even old friends who might find you on the site. It allows you to make dialogue through formal private messages or through the more informal way of posting on your wall.
Facebook pages can be utilizes to market your firm in various ways. You can post blogs or notes, or even upload photos or videos to promote your work. Once you have uploaded content you can promote your web page through Facebook’s social advertisements and target certain niche markets.
Recently, Facebook changed its page layout, so there are now even more ways to make your firm’s Facebook page look attention-grabbing to visitors and possible clients.
The new timeline layout lets you to add a cover photo at the top of your page. Use this for a picture of staff or a visual graphic showing whichservices you offer. Then add your firm’s logo or picture of attorneys for a smaller firm in the profile picture section. You have to keep in mind that Facebook doesn’t allow price information or contact details in the cover photo as this should be placed in the About section.
The About section providesa place for listing all your firm’s contact details and can include your company’s own website address if you own one. You can also list any special offers or services here, but bear in mind to keep it brief as the About section is limited to only around 100 characters. You may it simple to add only brief information here and refer clients to your website or Facebook wall postings for more information.
If you want to include more background about your law firm, Facebook can create a series of highlights on your page. You need to add photos in milestones but can include any other information you wish, such as when your firm started, mostly big cases or any awards or special recognition.
One good way to promote the services of your law firm is to writegeneral content for your Facebook page. The Facebook Apps section lets you to add photos, YouTube videos or links to reports or events your firm is having. You can also pin posts at the top of your law firm Facebook page for seven days. You must use this post to update on how a new law affects them, an even you are hosting or a new service your firm has added.
Facebook also allows your firm to get in touch with potential clients in a more comfortable and non-threatening way. Many people are hesitant to contact a lawyer, but by having private messaging through Facebook, your firm can build and develop relationship.
It is essential to keep a law firm Facebook page professional. Aside from having friendly tone if you post useful content and manage your page well, it can be an important marketing tool.