How SEO Consultants Can Help in Building a Successful Law Website
In the context of market for online marketing and promotion service, search engine optimization companies occupy the biggest market share in the web-industry.Today, a lawyer need not wait for a year to see their website increasing its rank in Google or Yahoo search results. Even with advanced features like local searches, geo-targeting, business results, profile promotion, social media marketing, Google sponsored ads, etc. SEO has just become the right and effective website advertisement tool.
SEO companies dealing with high-end jobs:
SEO service providers or Search Engine Marketing businesses are assigned the SEO project for 6 months to 1year or more. By the time project completes, the website start getting more and more visitors/ clients and in turn creates high sales and leads consistently.
Of course, a website can’t be in the first page of Google in search engine results for long time, unless the prescribed SEO task is sustained afterward. Means, SEO is the technique that is full of scientific wonders and secrets. One must improve these at least at the basic level.
Even lawyers who have absolute interest to know about the SEO procedure in layman’s language can give this article a try.
SEO process for a law website: Know the basic:
The term “SEO for lawyer ” is very popular today, as most of the experienced as well as unskillful lawyers are outsourcing their website marketing job to SEO experts.It starts with searching for the most relevant and high searchable targeted keywords/ key phrase/ search queries for your website. This is to create potential traffic based on your service specific search terms. To make it simpler, SEO is of two categories- Organic SEO – including of On-page, Off-page optimization and Inorganic SEO, for example, sponsored ads in Google, Yahoo etc. (paid advertising)
Here both the methods are described in detailed:
Correcting website designing and fixing page content problems so as to help easy crawling and indexing by search engine like Google crawlers or search engine bots. This includes content optimization, alteration of Meta tags (Meta title, keywords, description, H1 tags) of the web-pages, resolving canonical issues, creating Robots.txt file, generating XML sitemap, error page creation, creating account in Google webmaster tool and site submission, site verification, updating and complete maintenance.
Off-page SEO has generally two major processes: 1. gathering inbound text links through link exchange, and 2. Contextual link building.
Building text links means getting votes or recommendation from other competitive legal websites. For generating contextual links, the following processes are included as follows: Article and blog post writing, syndicating and posting content in different popular article directories and blogs; press release submission, blog commenting and etc.
All these off-page SEO methods are used in such a way so that major search engines like Google and Yahoo can ascertain your website authoritative, information-driven and useful to legal clients.
Of course, a good Lawyer SEO company can also help your website in popular social media sites like Facebook, Twitter and many other social bookmarking websites.