Use Facebook Marketing for your Law Practice
If you are like most attorneys that have tried to promote and market their law practices on the internet, you have probably already tried your hand in social networking sites like Facebook and Twitter. You have probably also discovered that you didn’t get any return of investment on your time spend with these popular social media. Don’t worry, you are not alone. It’s not easy jumping into the latest frontier of marketing with little experience or knowledge. The good news is that with a little guidance, the process is just easy. In this article, we are going to summarize the social media basics that will help your small law firm grow its online presence and use social media for a competitive business advantage.
The most important part of using social media is first; create a foundation or hub on the internet. This should be the website of your law firm. You have to consider your website as your center of communication, or as a “home base.” Your presence on social media serves as the voice of your website. It you want to capitalize of your presence across several media platforms, you need to have a strong and consistent line of communication throughout your different profiles, and this all starts with your home page.Like for example, if you are posting videos on YouTube, you want your friends on YouTube, you want your friends on Facebook and followers on Twitter to be aware of them. Also, when visitors come to your website, you want to give them access to all of your different social media presences. The better you update your online activity, the more benefit you will receive from it.
After you have created a profile page on the social media sites of your choice and have established a solid website for your practice, the next step is to build a following. You can post the most interesting legal thoughts, but if no one is there to see them, it’s not going to do your law practice any good. This is definitely the most difficult part of using social media – building an audience.
The secret to building an audience for your local for your local law firm is by starting locally. Start by “friending” users, whether they are the personal injury lawyer across the state, an opposing counsel or the country judge. It’s much easier to start a basic following by targeting legal peers than by going straight for possible buying clients. What’s important to know is that the attraction of followers breeds more attraction. It will be much easier to catch the attention of your possible clients if they can see you are already followed by important players in your market.
Lastly, the last piece of the puzzle is web content. People are following you for a reason: because their interested in what you have to say. Let’s say, they want to hear your comments on the dialogue of legal reform, not what you ordered for lunch. If you offer interesting content, not only will you get the attention but also gain more followers.