Why Mobile Friendliness Matters to Your Law Site SEO
When you think of things the average person is more likely, or at least equally as likely, to do on a mobile device as on her laptop or desktop, “get a lawyer” is probably not in the top ten – it is, after all, a bit more complicated and important than ordering a pizza or finding an Uber.
However, a website’s mobile friendliness, or its ability to load quickly and be easily navigated on a mobile device such as a smartphone or tablet, is hugely important to its success for two closely related reasons:
- Because of the virtual ubiquity and growing processing power of these devices, people are starting to do everything on their devices – and that includes getting a lawyer – and expect the same seamless experiences from every site that they’d get on a computer.
- Because Google and the other search engine giants recognize this trend, mobile friendliness is hugely important to a site’s SEO.
So the long and short of it is this: if your site is mobile friendly, it will rank higher in the SERPs (meaning it will bring in more clients), and site visitors will have a better experience – meaning they’re more likely to choose your law firm because of the professionalism and polish of your site, whatever device it’s accessed with.
Furthermore, many SEO gurus predict that mobile friendliness will be an even bigger SEO factor in 2017 than it has in the past – this is part of a growing, long-running trend.
Mobile devices get more powerful and more popular over time, meaning that more people are using them to complete more complex tasks – when Google and its competitors in the search engine industry recognize this, they use their clout in the world of the internet to force webmasters to make sites mobile friendly, which in turn goes on to make mobile devices more capable, and more popular.
This cycle will likely increase the importance of mobile friendliness to SEO even more over time than it is doing right now as we pass from 2016 into 2017 – and that means that making your site mobile friendly now will not only win you more clients in the near future, but for countless years to come.
The advent of wearable technology has further increased the importance of mobile devices, as well – and who knows, soon we may have to make our sites wearable-friendly to get an SEO boost.
So, if your website isn’t already mobile friendly, you need to change that before you do anything else. Google has some basic instructions – if these are difficult for you, you may need to hire a programmer or web marketer.
You should also try to make sure that other sites you’re associated with are mobile friendly – something we’ll be sure to give you a post on in the near future.