More than 95% of online consumers start their search for a product or service using a search engine. And more than 100 million people use search engines daily. If you have a small business like a law firm, can you honestly resist ignoring this massive audience?
For sure, your law firm has a website. But is it working for you like bringing in new clients? How does it fare on the search engines? If it doesn’t appear in the first two pages of Google, possible clients may never come by it. But they will find your competition. So how can you help your website be in the first page of search engine results pages? The answer is SEO or search engine optimization!
SEO is the process of adapting different parts of your website to increase its ranking on the major search engines like Google, Yahoo and Bing. Let us take a look at the main factors that can improve your “organic” or natural ranking.
Are you still not sure of whether your law firm needs SEO? Consider these convincing reasons:
1. Website Traffic
At one time, you can create a website and visitors would start to come. But the internet has become far too competitive. Therefore, your website has to amaze prospective clients, but first it must attract to the search engines.
Studies show that 91% of search engine users don’t click or visit past the first page of search results and your own web experience could probably attest this. So, if your website isn’t one of the top 10 for its main targeted keywords, it might as well be invisible.
85 % of all clicks resulting from a search go towards the organic or natural listings with the remainder towards paid ads (Pay-Per-Click ads).
SEO will help improve your website ranking on the search engines. As soon as your website is one the first page, you’ll notice an increase in qualified web traffic and new business is sure to follow.
2. Qualified Revenues
Someone who sees you through online search is specifically looking for your information, products or services. You see, SEO doesn’t just generate more traffic but it also brings visitors with a genuine interest in what your website is offering.
These scenarios are qualified revenues, and without SEO, there’s no chance that they would have knew that your company exists.
3. Higher Returns on Your Marketing Moneys
Where are investing most of your law firm’s marketing budget these days? Is it on law directories? TV commercials? Ads in your local newspaper or Direct mail?
Obviously, those are practical marketing techniques, but they are all based on the idea that possible clients will see your name.
On the other hand, a well-ranked and popular website is working for you 24/7. No matter what time or day when some needs your products or services, they can just go to a search engine and find you.
Moreover, SEO is more affordable than those other forms of marketing and it also last longer. Your newspaper or magazine add may now be in the trash can but your optimized website is still on the first page of Google and telling qualified prospects about your trusted law firm.
One you have fully optimized your main keyword, it can remain in the top 10 search results for months, or even years, continually bringing in quality traffic to your website.
4. Build Your Brand
SEO gives you the opportunity to differentiate your law firm from the others and become the leader in your niche. Perhaps your Canada practice specializes in personal injury lawsuits. SEO can help you be prominent in this field so that when someone searches for a “Canada personal injury lawyer,” your law firm is the one that appears.
In fact, you can even grow your business beyond local boundaries. If you have a truly exceptional niche, you can use SEO to boost ranking and attract clients from all around the world.
5. Referral Power
Think of a search engine as a superb third-party referral. If you website shows up in the top 10 organic search results of Google, your business will be considered as a trusted and authority resource. It is an instant exposure and credibility as well as it provides visibility to prospective clients, reporters seeking someone to interview, quality vendors and other professionals who could become referral sources for your law firm.
SEO traffic can make or break your company. But the online marketplace for legal services is jam-packed. Law firm websites must aggressively and excellently compete to attract attention of clients.
The great news is that SEO can make an influential and measurable difference. It’s amazingly reasonable and yet can give more exposure than any other form of marketing strategies. So what are you waiting? The earlier you join in SEO bandwagon, the sooner new clients will be on your law firm door.